The bakery industry is a growing market, with an increasing demand for artisanal bread. Our target demographic includes individuals who appreciate high-quality bread and are willing to pay a premium for it. We have identified a gap in the market for a bakery that focuses solely on bread, and we believe that by specializing in this area, we can differentiate ourselves from the competition.
At Bakery, we offer a wide variety of bread, including sourdough, whole wheat, multigrain, and specialty breads. We also provide custom bread orders for special occasions and events.
Our strengths include our commitment to quality, our experienced bakers, and our prime location in a busy shopping area.
As a new business, we may face challenges in building brand awareness and attracting customers initially.
There is a growing trend towards artisanal and locally-sourced products, which presents an opportunity for us to position ourselves as a premium bakery.
Competition from existing bakeries and supermarkets is a potential threat to our business.