Choosing the right content type for your business

Mixo gives you four content types to choose from when you set up a content section. Pick the wrong one and you’ll feel like you’re forcing every article into the wrong shape. Pick the right one and writing becomes much easier — the AI will give you better drafts, and your visitors will see a layout that fits your industry.

This guide walks you through each option in plain English, with examples of the kinds of articles you’d write in each.

The four content types

Blog

“Tips, guides and insights to build your audience.”

Best for ongoing how-to, news, and Q&A-style content. The most flexible option, and the right pick for any business that wants to answer customer questions or share useful knowledge regularly.

Example article titles:

• “5 signs your boiler needs replacing”
• “How to choose the right accountant for your small business”
• “What to expect from your first reflexology session”

Past Projects

“Show off past work you’ve done for clients.”

Each item is a real job you’ve completed — written up with the location, the problem, your solution, and the result. The AI is built to expect real-job context, so photos, notes, and specific details make these articles much stronger.

Example article titles:

• “Full bathroom renovation in a Victorian terrace, Hackney”
• “New extension roof — flat to pitched conversion in Bristol”
• “Office rewire for a 20-person team, Manchester city centre”

Guides

“Tutorials and how-tos for your audience.”

Expertise-led content that demonstrates your knowledge. Best for businesses where trust and credibility are the main reason customers choose you.

Example article titles:

• “The complete guide to IR35 for contractors”
• “How to structure a brand identity brief”
• “What to eat before a marathon: a nutritionist’s guide”

Portfolio

“Your best work, beautifully presented.”

Visual-led case studies where the photos are the focus and the text tells the story behind them. Best when your output is something people can see.

Example article titles:

• “Brand identity for a sustainable coffee roaster in Edinburgh”
• “Kitchen design for a listed building in Bath”
• “Wedding editorial shoot at Dungeness”

Quick “which fits me” cheat sheet

Not sure which to pick? Use your trade or role:

• Plumber, electrician, builder, roofer, landscaper → Past Projects
• Accountant, solicitor, financial adviser, business coach → Guides
• Photographer, graphic designer, interior designer, architect → Portfolio
• Restaurant, café, salon, florist, personal trainer, most other small businesses → Blog

What visitors actually see

The type you choose changes how your section looks on your live site:

• Blog and Guides display as a list of articles — title, short excerpt, date, hero image.
• Past Projects displays as cards with the project photo more prominent.
• Portfolio displays as a visual grid — images first, text second.

A photographer with a “Blog” layout looks less impressive than one with a “Portfolio” grid. The right type makes your section feel professional for your industry.

SEO note: which type ranks for what

Different types tend to attract different kinds of search traffic:

• Past Projects are particularly powerful for local search. Writing “Bathroom renovation in Hackney” targets a specific local search someone in that area might actually do. The more specific and local you are, the better.
• Blog and Guides tend to capture broader “how to” queries — “how much does a boiler service cost”, “do I need to register for VAT”, and so on.
• Portfolio is more about brand-building than search-volume — the photos do the heavy lifting.

For most local service businesses, Past Projects or Blog are the strongest choices for getting found on Google.

The labels change throughout the editor

Once you pick a type, Mixo updates the wording everywhere to match:

• A Blog section says “New Article”. A Past Projects section says “New Project”. A Portfolio says “New Page”.
• The count says “5 articles” / “5 projects” / “5 guides” / “5 pages” depending on type.
• The “Add” or “Generate” button copy adjusts the same way.

This is intentional — don’t be confused if your editor’s labels look different from screenshots in other help articles. The steps are identical regardless of type.

Can I have more than one type?

You can add multiple sections — one Blog and one Past Projects, for example — but only on the Premium plan. On Free or Business, pick the one that serves your primary goal. You can always add the second later if you upgrade.

Can I change my mind later?

Yes — via the section’s Settings button. You can change the type label and most other settings at any time. There’s one important caveat:

⚠️ If you already have published articles and you change the URL slug, the existing articles’ links break immediately. Google will have indexed the old addresses, and any visitor with a bookmark or shared link will hit a 404. Mixo warns you in the editor when this is a risk and recommends adding a new section instead of changing the slug on an existing one.

What’s next

Once you’ve chosen a type and set up your section, you’re ready to write. See How to generate your first article.