How to Gain Traction with Your Startup Idea

10 Minute Read

Starting a business is an exciting journey filled with dreams and expectations. However, one of the biggest challenges every startup faces is gaining traction. This article will provide you with effective strategies to encourage your customers to promote your business, leveraging trust and word-of-mouth marketing to gain traction for your startup.

Why is Customer Promotion Crucial for Your Startup?

81% of people trust the opinions of friends, family, and peers over traditional marketing. This is a powerful statistic that highlights the importance of customer promotion. When customers talk positively about your business, it creates a level of trust and credibility that traditional marketing methods can't match.

How Can You Encourage Customers to Leave Reviews?

72% of people say they refuse to shop with a new company unless they can see reviews from real customers. Therefore, encouraging your customers to leave reviews is vital. You can do this by making the review process easy and accessible, offering incentives for leaving a review, and by actively asking for feedback after a purchase or service.

Why Should You Invest in a Referral Program?

Around 16% of all US online sales are predicted to come from affiliate marketing. A well-structured referral program can become a powerful tool for your business. By offering rewards or discounts to customers who refer your business to others, you can create a cycle of referrals and new customers.

What is the Impact of Sharing User-Generated Content?

User-generated content (UGC) is any form of content, like images, videos, text, and audio, that has been posted by users on online platforms. Sharing UGC can help build a community around your brand, increase engagement, and provide social proof. Encourage your customers to share their experiences with your product or service on social media and make sure to share their posts on your own channels.

In conclusion, gaining traction for your startup is all about building trust, fostering customer engagement, and leveraging word-of-mouth marketing. By encouraging customer reviews, investing in a referral program, and sharing user-generated content, you can create a strong foundation for your business's growth.

Adam Arbolino
Adam Arbolino

Mixo Co-founder

AI aficionado, growth hacking hotshot, and startup savant turning 'aha' moments in the bath into growth ideas for startups.

Looking for more? Try these articles

  • The Five Cardinal Qualities for a Successful Startup Founder

    20 Minute Read

    The Five Cardinal Qualities for a Successful Startup Founder

    Venturing into the thrilling rollercoaster ride of startups? This article is an invaluable road map in your journey! Steeped in the wisdom earned from our own twenty-year odyssey in the unpredictable startup ecosystem, we divulge the five non-negotiable attributes every startup founder must master to tip the scales in their favor.

User avatarUser avatarUser avatarUser avatarUser avatarUser avatarUser avatarUser avatarUser avatarUser avatarUser avatarUser avatarUser avatar

Join our community of makers turning their ideas into startups.

“ I was creating many websites before using Wordpress and Joomla. Nothing was as fast as Mixo. The help with AI, the templates and automated guess what is good to present the brand is awesome. ” - Alexander Horvath

Unbeatable value.

All-in-one platform 🎁

Packed with incredible features to make sure you have everything you need to launch and grow.

Access to Mixo's AI-powered website builder

Free trial to see if it's right for you

Custom domain setup wizard

Ability to upgrade or downgrade between the existing plans

Capture and export your website subscribers

Access to our Discord Community

Trusted by over 550,000 of the most innovative creators in the world.

Mixo is the trusted, easy-to-use platform chosen by everyone from solo entrepreneurs to employees at Fortune 500 companies for its reliability, quality, and cutting-edge features.