How to add a blog or content section to your Mixo site

Your website doesn’t just need to look good — it needs pages Google can find. Adding a blog (or projects, guides, or portfolio) section to your Mixo site gives Google more pages to rank you for, and gives your visitors more reasons to stay. Here’s how to set one up in under two minutes.

A quick note on terminology: Mixo’s content sections come in four types — Blog, Past Projects, Guides, and Portfolio. The setup wizard is identical for all four, but the labels you see throughout the editor change to match (a Past Projects section says “New Project” instead of “New Article”, for example). If you chose a content type other than Blog, just substitute the right word as you read along.

Step 1: Open the setup wizard

From your site dashboard, look for the promo card in the middle of the page — its message is personalised to your site type. A plumber sees something like “Showcase your past projects”, a consultant sees “Publish expert guides”, and so on.

Click the card to start the setup wizard. (You’ll also find a “Content” item in your site’s navigation that takes you to the same place.)

Step 2: Pick a content type

You’ll see four options laid out as tiles:

• Blog — tips, guides, and insights to build your audience
• Past Projects — show off real work you’ve completed for clients
• Guides — tutorials and how-tos that demonstrate your expertise
• Portfolio — your best visual work, beautifully presented

Mixo may have pre-selected the option most likely to suit your business, but you can change it before continuing. If you’re not sure which fits you best, see Choosing the right content type for your business.

Step 3: Set your topic and URL

What’s it about? This field describes what your content section is about overall — for example, “Plumbing tips and past jobs for homeowners in Manchester”. This is different from individual article topics; think of it as the focus for the whole section. It helps the AI tailor topic suggestions later. Mixo pre-fills it from your site description, so review what’s there and tweak it if it’s off.

URL is the web address where your content will live (e.g. yoursite.com/blog). It’s auto-generated from your content type, but you can change it to anything you like — lowercase letters and hyphens only. The field corrects invalid characters automatically. A live preview shows the full URL so you can see exactly what visitors will type.

Click Next to move on.

Step 4: Choose your writing style

This step controls how all AI-generated articles in this section will be written:

• Language — 12 options. Default is English. Change this if your customers speak another language or you want to publish bilingual content.
• Tone — three presets:
  • Friendly — warm and conversational. Good for trades and local services.
  • Professional — clear and business-like. Good for consultants and most businesses.
  • Expert — authoritative and detailed. Good for medical, legal, or technical content. A live sample paragraph updates as you click each option, so you can hear the difference before committing.
• End each article with a call to action (default ON) — every AI-generated article ends with a short block encouraging visitors to get in touch. Turn off if you’d prefer purely informational content.
• Include citations & links (default ON) — if you provide source URLs in the generator, the AI references them and adds a Sources list at the bottom. Turn off if you want clean articles with no external references.

Click Done to finish.

What happens next

You’ll land on the articles listing page, empty and ready for your first article. A new item also appears automatically in your site’s navigation so visitors will be able to find your content section once you publish your first article.

All of the settings you just chose — topic, writing style, URL, and listing page text — can be changed later via the Settings button on the listing page. The only setting that needs care after the fact is the URL slug: changing it after articles are published breaks any existing links. Mixo will warn you in the editor when this is a risk.

Can I have more than one section?

Yes — but only on the Premium plan. Free and Business plans are limited to one content section per site. If you try to add a second on a lower plan, you’ll see an upgrade prompt.

Things to know

• The section nav link appears immediately after setup, but the public listing page returns a 404 until your first article is published. Visitors clicking the nav link before then will see a not-found page. This resolves itself automatically as soon as you publish any article.
• Don’t skip past the “What’s it about?” field. A good section topic makes future AI suggestions much more relevant — it’s worth spending 10 seconds checking what Mixo pre-filled.

What’s next

Now that your section is set up, you’re ready to write your first article. See How to generate your first article (no writing skills needed).